Wine Enthusiast
I was in charge of communicating changes and digital staging to elevate the factory's original designs with ideas I brainstormed alongside the managing principal at Arlington Designs for Wine Enthusiast.
Here are a few examples:
ORIGINAL FACTORY DESIGN
DIRECTION:
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Thicken and brighten metal elements
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Digitally stage to add context to back mirror and cork catcher
AFTER MY CHANGES
ORIGINAL FACTORY DESIGN
DIRECTION:
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Feature word "BAR" instead
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Add opening for corks
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Digitally stage for context and function
AFTER MY CHANGES
ORIGINAL FACTORY DESIGN
DIRECTION:
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Remove wine bottle holder
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Brighten and thicken metal
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Thicken acrylic
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Digitally stage for context and function
ORIGINAL FACTORY DESIGN
DIRECTION:
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Thicken metal frame
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Combine elements from both designs:
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Marble top from gold design
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Stamped metal shelf from black design
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Add caster wheels to both
ORIGINAL FACTORY DESIGN
DIRECTION:
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Overall modernize and elevate design
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Imply more volume and shape
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Shorter and rounder shape
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Add reflection to imply mirror function
AFTER MY CHANGES
AFTER MY CHANGES
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AFTER MY CHANGES
MORE EXAMPLES (Click on photo for details)
